How a Business Coach Can Help Your Business

If you think that the sole purpose of a business coach is to help your business in times of trouble, when it’s struggling to stay afloat, you can’t be further from the truth. You might be starting up your business, making plans for scaling, or already running a well-established company.  With a well-versed business coach … Read More

How to Use Pinterest for Beginners

With 322 million monthly active users, Pinterest is a fast-growing social media channel that offers businesses and individuals an opportunity to communicate with and engage their followers in an appealing, visually-oriented manner.  This platform is particularly useful when it comes to finding inspiration and sharing different creative ideas in the form of photos and videos … Read More

SEO for SaaS Companies

Software as a service (SaaS) is continuing to grow in popularity, as by the end of 2020, 85% of small businesses are expected to invest in such solutions. However, the competition in this niche is becoming fierce too. It’s becoming harder to stand out from the crowd and differentiate your company and the service you’re … Read More

Branding Exercises for Your Startup

Even though it may seem that branding is a privilege of powerful industry giants, startups depend on public perception and recognition even more, as  59% of the customers prefer to purchase from brands familiar to them.  That makes branding an essential and crucial part of your marketing strategy and the only way to make your … Read More